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Co-located with the EXCON, the NMIC is as the center of real life media activity. This organisation
center is the source of information regarding media access, personnel available for interviews, events available for coverage, as well as the central working area. NMIC also contributes
to the creation of a communication network which provides news media with easy access to the broadest possible spectrum of information about the HQ role in a given event. Each NMIC will
have its own specific requirements based on the location, mission, and anticipated media interest. The NMIC should be structured to mirror the standing Public affairs organizations and
must be structured to efficiently carry out the following functions: command & administration, support to news media, operations and planning, production, national coordination, and
possibly support to internal information. A particularly large operation may require further subdividing the tasks conducted by these sections and a small operation may benefit from
“double- hatting”.
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The command Section is responsible for the overall command and control of all NMIC functions and daily operations. Its responsibilities include forecasting, planning and
coordinating PA/NMIC requirements and operations within of the headquarters as well as
externally with PA staffs of higher, lower and adjacent headquarters.
The Media Operations Section is responsible for the direct contact with the media representatives, press desks, and reporters to respond to queries and perform media escort. The section should be staffed and equipped to carry out the following tasks: respond to media requests for specific opportunities.
The Production Section is responsible for production and distribution of all support material required by the NMIC, including photographic support and media monitoring capabilities.
The Administration Section is responsible for the administrative and support requirements for NMIC staff as well as for media representatives using the NMIC.
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On Tuesday 14th October 2008, Solenzara
airbase welcomed national and international media representatives both for a presentation of Noble Ardent exercise. During this «Media Day», 24 journalists, photographers and cameramen from
several newspapers or TV stations (Air et Cosmos, Info Pilote, La République de Centre, Global Aviation Review Press, Sentry Aviation News, France 3 Corse, Corse Matin...) visited the
airbase.
Earlier in the morning, the twenty journalists took off from Villacoublay on-board a French Air Force Casa CN 235. At their arrival in Corsica, they were welcomed by the staff of the NMIC (Nato Media Information Centre) and driven to the airbase mess for fresh drinks and coffee. Lieutenant-colonel Maurino, Spanish Air Force and chief of the Exercise Control team (EXCON), presented the key features of the exercise. The media then visited various structures set up for the exercise, notably the new ones implemented within the Joint Force Air Component Command (JFACC) and presented by Colonel Lefetz. The journalists were very much interested in the Current Ops and logistics support cells.
By noon, Lieutenant-General Mario Ottone,
Exercise Director and Lieutenant-General Gilles Desclaux, JFACC Commander, were both present to address the journalists in a News Conference and answer all the
questions.
The afternoon was dedicated to the display of the aircraft prticipating part in Noble Ardent. Two French Rafale, two Portuguese F16, a French Super Puma, one Greek Mirage 2000-H, seven French Mirage 2000-5 and three Alphajet were stationed on the Corsican airbase tarmac, while a French AWACS was performing a low altitude fly-by.
As a conclusion of this «Media Day»
journalists attended both static and dynamic displays of the air capabilities implemented during the exercise. The first part of the scenario was a simulated attack of the airbase by two French
Mirage 2000. The aircraft carried out air-to-ground simulated strikes, which challenged the efficiency of the Ground-Based-Air-Defence (GBAD) systems located on the Corsican
base.
Later on, the journalists who had been impressed and satisfied by the media-day programme, were flown back to Villacoublay Air Base.
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English